ลักษณะงาน

• Develop and implement short-term and long-term plans including budgets for overall insurance marketing campaign for premium growth (Motor, A&H and life Insurance)
• Working closely with key stakeholders both external and internal such as OIC, Insurers, Sales , IT/Operations team
• Oversee and manage customer acquisition of all channels
• Provide coaching and guidance to other business units in relation to the digital strategy initiatives, execution and results
• Monitor, analyze and fine-tune marketing campaigns to maximize ROI
• Generate new growth ideas for better performance and impact to the business
• Continuously improvement by capturing and analyzing the appropriate customer insights and best practices
• To keep abreast of industry trends, competitor strategy and performance
• Establish expand new clients roadmaps in order to accomplish company’s goals: i.e. channel strategies, develop products, pricing strategies to meet customers' needs
• Preparing and presenting for various types insurance and insurance package for customers to consider and follow up on until the results are known